There were a few things we knew needed to be added to the Game Day posts. Where, when, and what time. The rest was all about how to make it theirs. I decided that they needed a hashtag to help their team gain traction on social media. While we featured every player at least once, they also have their own personal signature to add to the personality which not only the players loved, but the parents too. We also made it a priority that whatever jersey they were going to wear that game was going to be on the Game Day piece.