BRAND AND VISUALS
The Minnesota Vikings are a team that has had its ups and downs in team history. While they have not won the big game, they are creating a franchise ready to be competitors for a long time to come. Minnesota fans are some of the most loyal fans in all of sports and with this new brand identity, they will gain more fans across America.
New to the 2020 season “SOUND THE GJALLARHORN” will be a new battle cry added to this team. Along with the “SKOL” chant, SOUND THE GJALLARHORN shows that this team is ready for battle. Every game is started with someone sounding the Gjallarhorn in the stadium that says our players aren’t the only ones ready for battle, but the fans are too.